Introduction:
In recent years, Riot Games has gained a massive fan base for its popular online multiplayer game, League of Legends. To keep their loyal fans engaged and excited, the company recently launched a new virtual pass system that rewards players with diverse bundles and special in-game items. This article will explore how Riot Games’ virtual pass system is helping to boost player engagement and satisfaction, as well as the potential benefits for businesses looking to engage their own customers through similar reward systems.
The Benefits of Virtual Pass Systems:
Virtual pass systems are becoming increasingly popular among online gaming companies, as they offer a unique way to reward players and keep them engaged with the game. By offering exclusive rewards and items, virtual pass systems can help to create a sense of exclusivity and community among players. This can be especially effective for games with large player bases, where it can be difficult to make each player feel valued and appreciated.
One example of a successful virtual pass system is the League of Legends "Champion Mastery Points" (CMP) system. CMPs are earned by playing specific champions in the game, and they can be redeemed for exclusive rewards such as in-game items, champion skins, and more. This system has been extremely popular among League of Legends players, with millions of players earning CMPs each week.
Another example is the "Ubisoft Club" system, which offers rewards to players who complete specific challenges within Ubisoft’s games. The system has been successful in keeping players engaged and motivated to continue playing the game.
How Virtual Pass Systems Boost Engagement:
Virtual pass systems can also help to boost player engagement by creating a sense of excitement and anticipation around rewards. Players who earn exclusive items or rewards through virtual pass systems often feel more invested in the game, as they know that their hard work and dedication will be rewarded.
In addition, virtual pass systems can also help to create a sense of competition among players. By offering exclusive rewards for reaching certain milestones or completing specific challenges, virtual pass systems can create a sense of urgency and motivation among players to push themselves to achieve more.
Real-Life Examples of Virtual Pass Systems:
One real-life example of a successful virtual pass system is the "Star Wars Battlefront II" season pass. The season pass offers exclusive rewards for playing specific modes or completing specific challenges within the game, and it has been extremely popular among fans of the franchise.
Another example is the "Overwatch League" rewards system. The system offers exclusive rewards to players who earn points by winning games or completing specific challenges within the league. The system has been successful in keeping players engaged and motivated to continue playing the game.
Summary:
Virtual pass systems are becoming increasingly popular among online gaming companies, as they offer a unique way to reward players and keep them engaged with the game. By offering exclusive rewards and items, virtual pass systems can help to create a sense of exclusivity and community among players. In addition, virtual pass systems can also help to boost player engagement by creating a sense of excitement and anticipation around rewards.
If you’re looking for a way to keep your customers engaged and motivated, a virtual pass system may be the perfect solution. By offering exclusive rewards and items, you can create a sense of exclusivity and community among your customers, while also boosting their motivation to continue doing business with you.