NewJeans, a popular South Korean girl group, was announced as the act behind Riot Games’ League of Legends (LoL) World Championship anthem for 2022. This news came as a surprise to many fans and observers of both music and esports industries. In this text, we will discuss why NewJeans was chosen for this significant role in the LoL community.
The Rise of NewJeans in the K-pop Industry
NewJeans is a rookie girl group that debuted on August 22, 2022, under ADOR Label. Their unique concept revolves around being pre-debut idols, showcasing their raw talents and youthful energy through their music and performances. With their catchy tunes and addictive choreographies, NewJeans quickly gained popularity and garnered attention from both local and international audiences.
NewJeans’ Connection to Esports and Gaming Community
NewJeans has shown an interest in the esports and gaming community from the beginning of their career. Their debut single "Attention," released just a few days before their official debut, featured themes of video games and virtual reality. Moreover, the group members have been open about their love for gaming, with some even participating in live streaming events on popular platforms like AfreecaTV and Twitch.
Collaborations and Partnerships in Esports Industry
NewJeans’ connection to the esports industry was further solidified through collaborations and partnerships. They have worked with notable figures and organizations within the gaming community, such as esports team DAMWON KIA and gaming influencer Jschlarlett. These partnerships not only increased their exposure to the gaming audience but also showcased their versatility and adaptability in different genres of music and content.
The Impact of NewJeans on the Esports Community
NewJeans’ popularity within the esports community piqued the interest of Riot Games, who saw an opportunity to engage with a wider audience through this collaboration. The group’s youthful energy and catchy tunes resonate well with both the music and gaming communities, making them an ideal choice for the LoL Worlds anthem.
In conclusion, NewJeans was chosen by Riot Games as the act for the League of Legends World Championship anthem due to their rising popularity within the K-pop industry, their connection to the esports and gaming community, and their successful collaborations and partnerships in this field. This collaboration not only marks a significant milestone for NewJeans but also represents Riot Games’ ongoing efforts to engage with diverse audiences and create unique experiences for their fans.